The revitalization of Overton Square has been one of the most successful projects in Memphis history, a turnaround that restored the 1970s and '80s entertainment district to its former glory and then some. So businesses along Madison don't exactly need to entice folks to visit.
But that's what the Madison Avenue Business Association has planned, nonetheless. On Tuesday and Wednesday, you can dine and shop at more than 30 businesses for a fixed $20.16 price for meals or services during the first Meet Me Along Madison.
Shannon Little is the publicity chairwoman of the Madison business association and owns her own marketing and public relations service.
"We just started putting the idea together around the first of the year," she said. "It was real quick."
Organizers knew they wanted to wait for warmer weather — who wants to stroll in the cold? — and planned for early March.
"But before we announced," she said, "Memphis Black Restaurant Week came out for that week, and we didn't want a conflict, so we picked this week."