Loeb Properties has kicked Overton Square’s status as an entertainment destination up a notch with a newly released art map that highlights public art alongside restaurants and retail.
Loeb Properties commissioned Memphis College of Art students to design the map as part of a semester-long Design Lab course where students learned how to fulfill a project for a client.
“If the students are going in the direction of design, then that process is valuable because they need to learn to think strategically and develop design ideas, and not just produce as artists,” said Cat Normoyle, assistant professor at MCA and adviser for the Design Lab.
In addition to the art map, which recently was distributed among Overton Square’s 27 tenants, the students designed a coloring book, postcard set and stamps that tout the area’s murals and sculptures. Loeb Properties also has hung banners on the Overton Square parking garage that feature the students’ design.