Exclusive: As Traditional Media Outlets Cut Staff, PR Industry sees Boom

"Overall, PR is seeping into more companies and more organizations, and they are realizing the importance of it," Sherlock said. "PR was fighting for a seat at the table and, now, people are realizing it is a necessity. You do need PR in your business plan."

Sherlock's goals for the organization are increasing its diversity, to ensure the local chapter reflects the makeup of Memphis and to serve a larger audience, made up of all ages, titles and industries.

PRSA will celebrate its 65th anniversary today at the Blues Hall of Fame.

2018 PRSA Memphis Board:
President – Sarah Sherlock, ALSAC/St. Jude
President-Elect, VP of Programs – Naomi Bata, Burson-Marsteller
VP of Membership – Shannon Little, Independent
Treasurer – Valerie Morris, Morris Marketing
Secretary – Corey Carmichael, St. Jude
Director 1 – Peggy Reisser, UTHSC
Director 2 – Vickye Ford, Methodist Le Bonheur Healthcare
Director 3 – Lela Garlington, MLGW
Immediate Past-President – James Dowd, First Tennessee
Professional Development Chair – David Brown, KQ Communications
Ethics Chair – Rebecca Greer, Memphis University School
Hospitality Chair – Amber Carter, UTHSC
Publicity Chairs – Karen Davis, Brooks Museum
Awards Chair – Hayley Grossman, Morris Marketing
Diversity & Inclusion Liaison – Anthony Hicks, SRVS
VOX Chair – Rachel Cordray, Independent
APR Chair – Jodie Cornell, US Navy
PRSSA Liaison – Kim Marks-Malone, University of Memphis

Read the full article at Memphis Business Journal.