"Overall, PR is seeping into more companies and more organizations, and they are realizing the importance of it," Sherlock said. "PR was fighting for a seat at the table and, now, people are realizing it is a necessity. You do need PR in your business plan."
Sherlock's goals for the organization are increasing its diversity, to ensure the local chapter reflects the makeup of Memphis and to serve a larger audience, made up of all ages, titles and industries.
PRSA will celebrate its 65th anniversary today at the Blues Hall of Fame.
2018 PRSA Memphis Board:
President – Sarah Sherlock, ALSAC/St. Jude
President-Elect, VP of Programs – Naomi Bata, Burson-Marsteller
VP of Membership – Shannon Little, Independent
Treasurer – Valerie Morris, Morris Marketing
Secretary – Corey Carmichael, St. Jude
Director 1 – Peggy Reisser, UTHSC
Director 2 – Vickye Ford, Methodist Le Bonheur Healthcare
Director 3 – Lela Garlington, MLGW
Immediate Past-President – James Dowd, First Tennessee
Professional Development Chair – David Brown, KQ Communications
Ethics Chair – Rebecca Greer, Memphis University School
Hospitality Chair – Amber Carter, UTHSC
Publicity Chairs – Karen Davis, Brooks Museum
Awards Chair – Hayley Grossman, Morris Marketing
Diversity & Inclusion Liaison – Anthony Hicks, SRVS
VOX Chair – Rachel Cordray, Independent
APR Chair – Jodie Cornell, US Navy
PRSSA Liaison – Kim Marks-Malone, University of Memphis