Getting Started: Business advice for founders

Shannon Little left her job in marketing with the Huey's restaurant chain in Memphis to start her own solo marketing and social media venture. Such ventures at first glance might seem like a dime a dozen, leaving her with a task that had to be addressed before meeting with her first client.

She now handles marketing and social media efforts for several small businesses and is able to juggle all the tasks that go with that because she took the time to form a plan for herself at the very beginning.

"Define your target audience, your offerings and what value those offerings can bring to that audience," Little said, "My business became stronger, and my processes more streamlined, when I was able to define those terms."

Read the full article at The Memphis News.