“Once the orders started coming consistently and the pop-ups were being requested frequently, I knew it was time to invest in something larger,” says Nuha. She officially became a professional pâtissière when 17 Berkshire opened its doors in Overton Square this past May. Both Nuha and her customers have been enjoying the vibrant atmosphere of the shop’s location in the area known as “Chimes Square.”
“I love that Overton Square is a walkable location. You can grab lunch, work out, do a bit of shopping — without ever having to move your car,” says Nuha. The name recognition of the historic square is also a perk. “It’s a Memphis landmark, so most Memphians know where it is.”
The visual artistry of 17 Berkshire’s creations is as distinctive as their flavors. Nuha clearly takes an inventive approach to every element of her offerings, from the pastries to the packaging. She finds additional inspiration and opportunity by being in a creative hub like Overton Square.
Read the full article at Style Blueprint.