"I think the very first thing that we all need to do is work on the purge," Brown said. "We find out what we really do want to keep.
"If we're going to keep it, we better have a way of storing it and organizing it. Having things in their place — this makes life easy. I mean, if we have our car keys and they have a home, we're not looking for our car keys every day for 20 minutes," he said.
The Container Store, located at 2130 Exeter Road next to Trader Joe's, will open on Saturday, Sept. 14.
The Germantown store represents the best of the best of the Container Store, Brown said.
"We've been doing a lot of tests and learning from different stores around the country," Brown said. "It's all about curating the very best of our products that the customers really love."
And what the customers really love, it appears, is the stores' closets. Brown said the closet section represents about half of the company's business. They offer in-home design and installation or you can do it yourself.
The idea is that they can make any closet work. They will fit their products to your closet. And, no, they aren't afraid of Midtown closets.
"I can't wait for us to get into Midtown," said Brown.
Another popular section is the kitchen area, which has containers for a more orderly pantry, various gadgets, cutting boards, and a selection that is designed to minimize single-use plastics.
Brown said an incremental approach to organizing is ideal.
"We want to make sure that we help you complete that project," he said. "And, by doing that, that gets that box checked off your list and we can move on to the next thing."
To help you get organized, they've also enlisted a local company, Blue Pencil, which provides various services from moving to downsizing.
"We have a wonderful culture in our company," Brown said of the Container Store. "We live by an employee-first culture that's really pretty simple: [If you] take care of your employees, [your employees] are going to take care of your customers. And, that's absolutely what we do. The culture and the people is what keeps everyone here."
The store is roughly 19,300 square feet. The architect was GFF out of Dallas. The brokerage firm was CBRE.