Shannon in the News

DCA, Morris Marketing Take Top Honors at 2018 VOX Awards

DCA, Morris Marketing Take Top Honors at 2018 VOX Awards

The Public Relations Society of America (PRSA) Memphis awarded creative communications consulting firm DCA its “Best in Show” honor during the organization’s 25th annual VOX Awards.

Cover Story: Crosstown Concourse's Underground Economy (Part 2)

Cover Story: Crosstown Concourse's Underground Economy (Part 2)

An estimated 3,000 people visit Crosstown Concourse each day, most of them working for or a customer, client or patient of one of the building’s tenants. There are also more than 260 apartments on the property as well as a high school that just opened its doors for its first class of 125 freshmen.

In addition to all the people who visit Crosstown daily since it opened in August 2017, there is also a steady stream of people showing up to do freelance assignments or to work remotely from their employer’s or home office.

Hopdoddy, Hattie B’s, and More: 15 Memphis Restaurant Updates You’ve Been Waiting For

Hopdoddy, Hattie B’s, and More: 15 Memphis Restaurant Updates You’ve Been Waiting For

Find a new Memphis restaurant! Here’s a list of 15 upcoming Memphis restaurants that are opening soon. I’ve included my comments and relevant links.

Please keep in mind that most of the openings are subject to change. The links to menus are either from existing locations or previous/similar restaurants, so use common sense as you peruse.

Read the full article at I Love Memphis Blog.

Here's Mud in Your Eye

Here's Mud in Your Eye

Karla Burr, left, boxes up a few cupcakes for Shannon Little, a customer of Muddy’s Bake Shop. Muddy’s opened on Leap Day in 2008 in the Sanderlin Center. The operation started small, with recipes from the home kitchen of founder Kat Gordon, using mixing bowls from her home as well as garage-sale furniture.

The business has expanded to include a Midtown shop plus kitchen space on Broad Avenue. It is celebrating its 10th birthday with a week’s worth of events, including a midnight champagne toast on Wednesday, Feb. 28, at 5101 Sanderlin Ave., plus a tour and tasting at Muddy’s Kitchen, 2497 Broad Ave., on March 1 and 2.

See more at Memphis Daily News

RX for Savings: WREG prices common meds, finds ways to lower prescription costs

RX for Savings: WREG prices common meds, finds ways to lower prescription costs

MEMPHIS, Tenn. -- When Shannon Little started her own public relations firm a few years ago, she quickly learned about the costs of being her own boss.

"I had one medication. When I had insurance, it cost me $50 a month. When I lost my insurance, my neighborhood pharmacy wanted to charge me $600 a month."

Little says $600 was a price she absolutely couldn't pay.

"That's a good percentage of my income, especially starting out as a new business owner, to be able to afford just one of my medications," Little said.

That feeling of sticker shock at the pharmacy counter is becoming more common.

Exclusive: As Traditional Media Outlets Cut Staff, PR Industry sees Boom

The latest roster of professionals leading the local Memphis chapter of the Public Relations Society of America (PRSA) includes a mix of companies, organizations and institutions.

The mix of industry professionals points to a trend that hasn't gone unnoticed by incoming president Sarah Sherlock, a senior specialist in marketing, strategy and planning for ALSAC.

Getting Started: Business advice for founders

Getting Started: Business advice for founders

Shannon Little left her job in marketing with the Huey's restaurant chain in Memphis to start her own solo marketing and social media venture. Such ventures at first glance might seem like a dime a dozen, leaving her with a task that had to be addressed before meeting with her first client.

She now handles marketing and social media efforts for several small businesses and is able to juggle all the tasks that go with that because she took the time to form a plan for herself at the very beginning.

"Define your target audience, your offerings and what value those offerings can bring to that audience," Little said, "My business became stronger, and my processes more streamlined, when I was able to define those terms."

Grit, Grind, Grow: Freelancing in Memphis

From FedEx and AutoZone to Elvis and Justin Timberlake, Memphis isn’t a stranger to business and creativity. But the freelance scene is only just beginning to boom in the Bluff City. Ranked as one of the top places for lowest startup costs, new businesses from around the country, and even the globe are tapping into Memphis’ diverse culture.

People on the Move: Shannon Little

People on the Move: Shannon Little

Shannon is a strategic Marketing and Public Relations professional, known for her energetic customer service and commitment to the Memphis community. Her passion in life is learning about local Memphis organizations and finding creative, unique ways to tell their story & connect to their community.

Madison Avenue Business Association Launches 'Meet Me' Event

Madison Avenue Business Association Launches 'Meet Me' Event

The Madison Avenue Business Association, a collection of businesses along the busy thoroughfare that launched their organization in 2012, is hosting its inaugural “Meet Me Along Madison” event March 22 and 23.

Restaurants offering tasty deals during Meet Me Along Madison

The revitalization of Overton Square has been one of the most successful projects in Memphis history, a turnaround that restored the 1970s and '80s entertainment district to its former glory and then some. So businesses along Madison don't exactly need to entice folks to visit.

Fast Company's Guide To Start Networking

Fast Company's Guide To Start Networking

Networking can help you meet new people and advance your career. But what if you’re not sure you’ll find a group that fits your needs? Starting your own group can be an option, though it’s a risky proposition. Here’s how to increase your odds of creating something that will last long enough to make an impact.

Fast Company's Guide To Start Networking

Networking can help you meet new people and advance your career. But what if you’re not sure you’ll find a group that fits your needs? Starting your own group can be an option, though it’s a risky proposition. Here’s how to increase your odds of creating something that will last long enough to make an impact.

 

6. GROW CAREFULLY.

Shannon Little, who works in digital promotions and communications, found that many networking groups she tried in Memphis were too focused on business card exchanges. So she and a few others "took it upon ourselves to start a group that offered more idea generation and support." Now, Memphis Young Creatives meets monthly at different local bars and restaurants.

"To get the word out, we set up a Facebook event page and invite the people we know in the business. They invite their contacts, etc., etc. We don’t like to broadcast the event city-wide, because we want to make sure that the conversation and attendees fit with the purpose of the group as much as possible," she says. This slow growth involves a trade-off, because one upside of networking events is meeting people you wouldn’t meet otherwise. But Little says that "In the end, we decided that it was better to have a small group of quality contacts that we could eventually grow as opposed to a large group where we would have to search for quality."

 

Read more at Fast Company >