MEMPHIS, Tenn. — Read901 has launched a program to encourage early literacy for Memphis-area newborns.
The Bluff City Baby program encourages new parents to make reading a part of family life, according to a release from Read901.
The organization is a citywide literacy initiative powered by Literacy Mid-South.
Each backpack includes a literacy magnet and guide, a board alphabet book, a crinkle sensory book, diapers, a bib, a onesie and a congratulatory letter.
Regional One is the latest hospital to partner in the program, according to the release.
Bluff City Baby began as a pilot program at Methodist South Hospital last January.
The program also has plans for expansion with hospitals across Shelby County, according to the release.