Shannon was recently published in Shelby Food Service, chatting about how to develop a social media strategy for your business. Click the icon to read the article.
An estimated 3,000 people visit Crosstown Concourse each day, most of them working for or a customer, client or patient of one of the building’s tenants. There are also more than 260 apartments on the property as well as a high school that just opened its doors for its first class of 125 freshmen.
In addition to all the people who visit Crosstown daily since it opened in August 2017, there is also a steady stream of people showing up to do freelance assignments or to work remotely from their employer’s or home office.
Shannon Little left her job in marketing with the Huey's restaurant chain in Memphis to start her own solo marketing and social media venture. Such ventures at first glance might seem like a dime a dozen, leaving her with a task that had to be addressed before meeting with her first client.
She now handles marketing and social media efforts for several small businesses and is able to juggle all the tasks that go with that because she took the time to form a plan for herself at the very beginning.
"Define your target audience, your offerings and what value those offerings can bring to that audience," Little said, "My business became stronger, and my processes more streamlined, when I was able to define those terms."
Shannon was recently published in Shelby Food Service, chatting about how to develop a social media strategy for your business. Click the icon to read the article.
Networking can help you meet new people and advance your career. But what if you’re not sure you’ll find a group that fits your needs? Starting your own group can be an option, though it’s a risky proposition. Here’s how to increase your odds of creating something that will last long enough to make an impact.
Networking can help you meet new people and advance your career. But what if you’re not sure you’ll find a group that fits your needs? Starting your own group can be an option, though it’s a risky proposition. Here’s how to increase your odds of creating something that will last long enough to make an impact.
6. GROW CAREFULLY.
Shannon Little, who works in digital promotions and communications, found that many networking groups she tried in Memphis were too focused on business card exchanges. So she and a few others "took it upon ourselves to start a group that offered more idea generation and support." Now, Memphis Young Creatives meets monthly at different local bars and restaurants.
"To get the word out, we set up a Facebook event page and invite the people we know in the business. They invite their contacts, etc., etc. We don’t like to broadcast the event city-wide, because we want to make sure that the conversation and attendees fit with the purpose of the group as much as possible," she says. This slow growth involves a trade-off, because one upside of networking events is meeting people you wouldn’t meet otherwise. But Little says that "In the end, we decided that it was better to have a small group of quality contacts that we could eventually grow as opposed to a large group where we would have to search for quality."