An estimated 3,000 people visit Crosstown Concourse each day, most of them working for or a customer, client or patient of one of the building’s tenants. There are also more than 260 apartments on the property as well as a high school that just opened its doors for its first class of 125 freshmen.
In addition to all the people who visit Crosstown daily since it opened in August 2017, there is also a steady stream of people showing up to do freelance assignments or to work remotely from their employer’s or home office.
Shannon Little left her job in marketing with the Huey's restaurant chain in Memphis to start her own solo marketing and social media venture. Such ventures at first glance might seem like a dime a dozen, leaving her with a task that had to be addressed before meeting with her first client.
She now handles marketing and social media efforts for several small businesses and is able to juggle all the tasks that go with that because she took the time to form a plan for herself at the very beginning.
"Define your target audience, your offerings and what value those offerings can bring to that audience," Little said, "My business became stronger, and my processes more streamlined, when I was able to define those terms."
The next few weeks in Memphis will be filled with a variety of music and cultural festivals and other seasonal events.
Given the ongoing COVID-19 pandemic, a number of these events have announced additional health and safety measures, while some have changed schedules and locations, and others have canceled events or portions of their programming.
As the Mid-South continues to deal with the surging delta variant, Shelby County has reintroduced a mask mandate for all indoor events — including concerts (although shows taking place in bars and restaurants allow for mask removal while eating and drinking).
In many cases, artists are requiring proof of vaccination or a negative COVID-19 test for entry. Because the situation is fluid and entry rules are changing rapidly, it’s best to check in with each venue closer to the event date for any updates.
